Mr Jeffrey Sim Vee Ming is the Group Chief Executive Officer (CEO) of SBS Transit.

He is a Fellow of the Institution of Engineers, Singapore (IES), and serves on its Transportation Standards Committee. He also chairs the National Workplace Learning Certification Award Committee.

Internationally, Mr Sim is the elected Chairman of the Metro Division of the International Association of Public Transport (UITP). He concurrently chairs the UITP Asia-Pacific Urban Rail Committee, and serves as UITP National Ambassador for Singapore and a member of the UITP Policy Board.

Recognised for his expertise in urban mobility, Mr Sim is a C-Suite in Residence at the Singapore University of Technology and Design (SUTD), and serves on the Advisory Board of its Engineering Systems and Design pillar. He also sits on the advisory boards of the National University of Singapore’s Mechanical Engineering programme, the Singapore Institute of Technology’s Engineering Systems programme and the Technical University of Munich (TUM) Asia.

For his leadership in environmental stewardship and corporate sustainability, Mr Sim received the Impact Leader Excellence Award at the Sustainability Impact Awards 2025, organised by The Business Times and UOB. He is also a recipient of the NTUC Medal of Commendation for his efforts in championing the welfare and well-being of SBS Transit’s 10,000 employees.

Mr Sim holds a Bachelor of Engineering (Honours) and a Master of Engineering from the National University of Singapore, and a Master of Arts (with distinction) from Massey University, New Zealand. He has also attended executive management programmes at the Lee Kuan Yew School of Public Policy and NUS Business School, as well as the Advanced Management Programme at INSEAD.